Making Winning Online Portfolios..my talk at "Freelance Fair Conference" 2011

I was a speaker at "Freelance Fair Conference 2011". My topic of my talk was on "Building Winning Online Portfolios" for designers, writers, bloggers and other freelance professionals. This was held on 7th august 2011 @ Hyderabad.

Freelance fair Conference - 2011

There were many serious freelance professionals attended this event which was organized by "Lectures for Good" organization. My goal for this talk is to showcase the importance of portfolios and make sure every freelancer should have a striking online portfolios. Overall, it was good and happy to see people noting down the notes.

Many people requested my presentation deck and hence i am uploading here so that any one can see it.

Making Winning Online Portfolios

View more presentations from Ranjeet Kumar Tayi

A Larger Than Life Experience (Toyota Vision)

Toyota Vision Wall at 2011 Detroit Auto Show from PUSH Offices on Vimeo.

Detroit Autoshow 2011, Toyota wanted to tell the story of the all-new Toyota Prius in an engaging way that could extend beyond the show floor. In response, Project: WorldWide’s GPJ and Juxt Interactive developed “Toyota Vision” - a large-scale multi-touch screen installation with remarkable content.

The interactive experience consisted of three side-by-side, 82” multi-touch LCD screens, showing the life span of the product experience from the factory, to the showroom, to the street. When visitors touched the screen, a graphic hand interface appeared, indicating options of exploration - visitors could learn about the creation of Toyota products, read product details and hear from owners. Lovely idea and it created great customer experience...
More on Juxt Interactive website...

Nissan "Innovations"

New commercial from Nissan has impressed me using the word "INNOVATION" The interesting part is that they balance ergonomics with environmentalism and with a vision for a green & better future. 

Ford GTXI - Gear Up!

My first table top photography experiment..! Equipment used..Tourch light bounced from front through a "KICK" perfume on a flat teak table. Background used for this is a white board. A match stick from top to get the light reflections..

Subject: Hot wheels Ford GTXI
Camera: 450DXSI Canon
Lens: 50mm Canon
Technical Spec: ISO-800; F 1/8
Post processing: Photoshop; Light Room
Photography & Design: Ranjeet
Project 365 - Day29
Copyright © 2010 | Ranz | www.ranjeeth.com

Is Building Brand Loyalty Tougher Than Ever?

With more ways than ever for consumers to get what they need when they need it, it’s tougher for retailers to build and maintain brand loyalty online. Online shoppers are in fact the most demanding of all shoppers, with high expectations surrounding the breadth of products offered, up-to-date pricing including sales and promotions, a variety of shipping options and more detailed information than is available in a retail store or catalog.

It is a highly competitive online market space and it is not always the traditional multi-channel retailers that are top of mind when shopping online. In our newly released Brand Loyalty Whitepaper leveraging privately-funded research undertaken with BRS Group Modern Research earlier this year, Adobe found that only eight e-retailers score higher than 6% in unaided recall among online shoppers. Further, social media, more than advertising, is shaping customers’ perceptions on businesses (reviews, feedback forums, blogs, etc.) and the result is an influenced economy that is forcing everyone in the public realm—including the owners of products and brands—to become more transparent, open, conversational and honest. Merchandisers are now in a position where they will have to rethink the way influence is distributed and the new role of marketing communications in an information landscape dictated by consumers.

A few affordable suggestions to gain the much-needed traction e-retailers are after include price transparency, product interactivity (connecting with customers via live chat), RIA’s to create an overall engaging online experience and feedback forums to encourage shoppers to share their recommendations with others.

Our research shows that online shoppers are still walking away from shopping carts (an epidemic rarely seen offline) mainly because there is a lack of information, even less engaging content, and little promise that security (still a top concern for consumers) won’t be compromised. How are you stopping this trend? Adobe would love to hear about loyalty tactics that have worked for you. It’s important to us to share that kind of insight with our customers and reveal problem-solving techniques Adobe know can make a difference in ROI.Download the new whitepaper here.

eXperience a Wonderful New Year

Wising you & your family a wonderful new year..2010

Just back from office and bit hungry for some concepts to design a greeting card for you folks! This was bit late night and other side; my friends are calling up to join the New Year Bash! ... Kya Karo...Checked couple of my old photography captures...but i am not convinced...much!!!! So...finally...got an idea...and just play around with the camera and my fingers. And finally tried different lighting / camera settings... But this was awesome..! and made my DAY 01 :)

"Hey! By the way.. I did not reveal you right! what is this "Day 01" and why i am specific..here? ....I am starting a New Innovative Project Initiative from this New Year called "PROJECT 365"... Basically.. i will be capturing ...one photograph every day! ... :) Is it not...Creative & Interesting.. folks!? ...Yes..It is! .. May be lets how far...i can do this.... Now i will be updating in a separate folder called "Project 365" My Flickr pro account. My positive energy say that... I will be posting one unique...rocking! Capture...every day! You can view and comment on each photographs...let’s...keep an eye on this....& please do comment..!

"Project 365" - Day 01

http://www.ranjeeth.com/

Do you know how Google and Nike got their names?

Google got its name from googol - the number one followed by 100 zeroes which represents the amount of information the site was expected to cover, and Nike's name come from a Greek goddess, reveals a new book.

The book narrates the weird and wonderful ways some of the world's top firms got their names are revealed in a new book.

While many companies like Sainsbury's or Marks and Spencer are named after real people, others have bizarre beginnings, reports The Sun.

Google is a reworked form of googol, and tyre giant Bridgestone sounds English but is a translation of the founder's surname, Ishibashi - Japanese for stone bridge.

Nike is named after the Greek goddess of victory.

However, computer company Oracle does not have any connection with mythology. Instead it comes from a top secret CIA project that founders Larry Ellison, Ed Oates and Bob Milner were working on before they started the firm.

Ikea is a combination of the initials of founder Ingmar Kamprad and his home, a farm called Elmtaryd in the Swedish town Agunnaryd.

And Aldi is a cross between the Albrecht family who began the firm and the word discount.

GOOD DESIGN in 'Ten commandments’.

Back in the early 1980s, Dieter Rams was becoming increasingly concerned by the state of the world around him – “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?
As good design cannot be measured in a finite way he set about expressing the ten most important criteria for what he considered was good design. Subsequently they have become known as the ‘Ten commandments’.
Here they are.

• Good Design is innovative
• Good design makes a product useful
• Good design is aesthetic
• Good Design helps a product tobe understood
• Good design is unobtrusive
• Good design is honest
• Good design is durable
• Good design is thorough to the last detail
• Good design is concerned with the environment
• Good design is a little design is possible

For more details check : http://www.vitsoe.com/en/gb/about/gooddesign
Vitsœ’s designer Dieter Rams. Photograph by Abisag Tüllmann