Google's seamless advertising User Experience Strategy makes big bucks!

In most cases advertising is a killer USER EXPERIENCE in the web context many time. It is very difficult to craft experiences between the context with revenue generating advertisements. In general, most users really hate advertisement as it deviates the context. Google is one example who has mapped seamless user experiences with context sensitive advertising strategy with tiny advertisements (PAY FOR CLICK MODEL). Do you know one thing, Google 97% revenue is from Advertising.

Google is now making $3 billion a month in advertising, the majority of which comes from little text ads next to search results. That's wonderful right? Guess who is spending this huge bucks?

The answer, according to Larry Kim — the founder of a company that sells software to analyze text ad campaigns — is in industries where a customer is worth a lot of money over the long-term.

Wordstream, kim's company analyzed search terms that advertisers pay and grouped 10,000 by industry, using its own software. They have multiplied Cost Per Click - what advertisers pay to Google for some one click on the Google Ads - Times the number of times people click on that word.  Look at the beautiful info graphic of the top 20 industry which explains Google stats visually.
 (Image - Workstream)

Microsoft Surface FLIRTED ME!!! & My Facinations!!!

Microsoft dropped a bombshell with their new Microsoft Surface touchscreen computer that is a touchscreen coffee table.I have been very fascinated by the Microsoft Surface since the first time I tried & explored it in June 2008, at Microsoft Redmond. My manager was X-Microsoft UX'er and we both went there to play around with it and experience the touch.

We met some of UX folks and bit explored Microsoft Campus, Usability Labs, etc. and it was my first visit to US. You can imagine how exiting it would be!!!! Later we played for a while with surface table. It didn’t take time for me to fall in love with this Surface table... IT FLIRTED ME :) and felt WOW!!! We played and experiencing different applications. Amazed with photo gallery applications and very involved in exploration. The good part is that you can run several apps and multiple people can use at same time using multiple hands / figures.

Played some music, videos, maps, browsing, games... and what not dear!!! Just loved it. You know one thing... i read e-newspapers too! If you find an interesting article you want one of the others to read you can send it to him/her with just a wipe with your finger.

Tons of ideas and interaction imaginations bubbling on my head!!! and thought for a while... What am i doing, Where am I, Why am i still in a floppy disk era!!! Still old design school..Blah Blah Balh..! I was very curious to know how the surface table works and what kind of applications can be developed. Read many articles online, checked videos...done some exploration at that point of time. As usual left all these thoughts aside and back to my original work!!!

Again, never thought of Surface...Did not get an opportunity to design or think about multi touch. Recently (May 2010) again i got an opportunity to play with Surface in Europe. UID ( a leading UX design firm based out of Germany) has developed some kool apps for Microsoft Surface and they were gifted a Surface coffee table by Microsoft. Again looking at that UID - Surface Table... same fascination & same excitement....!!!

UID team showed me their demos, interactions and some cool apps which they have created for Surface and they are really cool. The new learning here was they had some RFID chips attached to some objects. Placing these objects on the surface will display the action / interaction accordingly and it was awesome! I asked many questions to get more clarity...& my brain started processing ideas...tic tic tic..!!! Again second time even after 2 years, my interaction with Microsoft Surface...it FLIRTED ME !!! Same old story.. all my ideas gone to trash & back to my original work.

Again surprisingly, very recently i came across a design firm in Hyderabad and they develop surface apps. I never though that surface apps are getting done currently in Hyderabad, as Surface is not officially launched in India. Their surface apps portfolio which they developed were bit impressive. They walked me through RFID object interaction apps like BMW car interiors apps, Credit card apps, TV news paper apps, Games, etc. Most of them are developed using WMF & Silver light. Experiencing Surface, I felt the multi touch is not much smooth as apple i pad or iphone. Sometimes it was hard to close or to interact with action buttons, navigations, etc.

Let me talk something about my iphone & ipad Multi touch Interactions. No doubt that Apple is Apple and they make sexy and sleek with great experiences. I did played & explored with iPhone & iPad too (Yes, i have taken a pic tooo) and it rocks! If Apple comes up with coffee table size iPad (they may call iTabel), We don't know what in Apple's mind :) but I will vote for Apple :)

From Microsoft point of view, we are hearing these multi touch technology from past 6-7 years. I don't know why Microsoft was unable to launch innovative solutions and introduce to market quickly and expand their business rapidly. I feel they always miss their market share in many consumer centric areas and small players will be crossing them.  Any way they have launched surface first and hope tons of apps comes up and surface gets cheaper & available in coming days.

Coming back to Surface, I see there is lot of scope to create great user experiences with multi touch surface and the surrounding also adds more impact on the user experience. Physical interaction with bare hands and flipping items with your figures ... its awesome!!! How about thinking about designing some kool apps and FLIRT our own users???? I cannot express much and you should personally experience yourself...

More from the retail, hospitality, travel and banking sectors soon, there will be lots of very interesting consumer-facing stuff coming up in near future!!! Now its time to think... think... think...!!! How we can explore great user experiences with the multi touch technology!!! As a User Experience Designers, if we are not thinking... then we are definitely lagging behind competition & defining / crafting great eXperiences..!!!

Futuristic Google Device

If you don’t know what Google could do in the future life, you should check out this concept design.

This design is shaped like a normal frame. However it is a portable Google device which could search information based on real objects. Just frame the aimed object, such as one strange building, in the device, it could get and display information on the transparent multi-touch screen. If you need any detailed data, just target the picture like iPhone. Moreover, it could also be used to search words while reading and provide the GPS information for traveling.

Wow, you’re surprised? I believe that all the description will come true IN THE FUTURE.

Is Building Brand Loyalty Tougher Than Ever?

With more ways than ever for consumers to get what they need when they need it, it’s tougher for retailers to build and maintain brand loyalty online. Online shoppers are in fact the most demanding of all shoppers, with high expectations surrounding the breadth of products offered, up-to-date pricing including sales and promotions, a variety of shipping options and more detailed information than is available in a retail store or catalog.

It is a highly competitive online market space and it is not always the traditional multi-channel retailers that are top of mind when shopping online. In our newly released Brand Loyalty Whitepaper leveraging privately-funded research undertaken with BRS Group Modern Research earlier this year, Adobe found that only eight e-retailers score higher than 6% in unaided recall among online shoppers. Further, social media, more than advertising, is shaping customers’ perceptions on businesses (reviews, feedback forums, blogs, etc.) and the result is an influenced economy that is forcing everyone in the public realm—including the owners of products and brands—to become more transparent, open, conversational and honest. Merchandisers are now in a position where they will have to rethink the way influence is distributed and the new role of marketing communications in an information landscape dictated by consumers.

A few affordable suggestions to gain the much-needed traction e-retailers are after include price transparency, product interactivity (connecting with customers via live chat), RIA’s to create an overall engaging online experience and feedback forums to encourage shoppers to share their recommendations with others.

Our research shows that online shoppers are still walking away from shopping carts (an epidemic rarely seen offline) mainly because there is a lack of information, even less engaging content, and little promise that security (still a top concern for consumers) won’t be compromised. How are you stopping this trend? Adobe would love to hear about loyalty tactics that have worked for you. It’s important to us to share that kind of insight with our customers and reveal problem-solving techniques Adobe know can make a difference in ROI.Download the new whitepaper here.