Tuesday, July 19, 2011

Google's seamless advertising User Experience Strategy makes big bucks!

In most cases advertising is a killer USER EXPERIENCE in the web context many time. It is very difficult to craft experiences between the context with revenue generating advertisements. In general, most users really hate advertisement as it deviates the context. Google is one example who has mapped seamless user experiences with context sensitive advertising strategy with tiny advertisements (PAY FOR CLICK MODEL). Do you know one thing, Google 97% revenue is from Advertising.

Google is now making $3 billion a month in advertising, the majority of which comes from little text ads next to search results. That's wonderful right? Guess who is spending this huge bucks?
The answer, according to Larry Kim — the founder of a company that sells software to analyze text ad campaigns — is in industries where a customer is worth a lot of money over the long-term.

Wordstream, kim's company analyzed search terms that advertisers pay and grouped 10,000 by industry, using its own software. They have multiplied Cost Per Click - what advertisers pay to Google for some one click on the Google Ads - Times the number of times people click on that word.  Look at the beautiful info graphic of the top 20 industry which explains Google stats visually.
 (Image - Workstream)

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