Google's seamless advertising User Experience Strategy makes big bucks!

In most cases advertising is a killer USER EXPERIENCE in the web context many time. It is very difficult to craft experiences between the context with revenue generating advertisements. In general, most users really hate advertisement as it deviates the context. Google is one example who has mapped seamless user experiences with context sensitive advertising strategy with tiny advertisements (PAY FOR CLICK MODEL). Do you know one thing, Google 97% revenue is from Advertising.

Google is now making $3 billion a month in advertising, the majority of which comes from little text ads next to search results. That's wonderful right? Guess who is spending this huge bucks?

The answer, according to Larry Kim — the founder of a company that sells software to analyze text ad campaigns — is in industries where a customer is worth a lot of money over the long-term.

Wordstream, kim's company analyzed search terms that advertisers pay and grouped 10,000 by industry, using its own software. They have multiplied Cost Per Click - what advertisers pay to Google for some one click on the Google Ads - Times the number of times people click on that word.  Look at the beautiful info graphic of the top 20 industry which explains Google stats visually.
 (Image - Workstream)

Futuristic Google Device

If you don’t know what Google could do in the future life, you should check out this concept design.

This design is shaped like a normal frame. However it is a portable Google device which could search information based on real objects. Just frame the aimed object, such as one strange building, in the device, it could get and display information on the transparent multi-touch screen. If you need any detailed data, just target the picture like iPhone. Moreover, it could also be used to search words while reading and provide the GPS information for traveling.

Wow, you’re surprised? I believe that all the description will come true IN THE FUTURE.

Google User Experience

Ten principles that contribute to a Googley user experience

1. Ten principles that contribute to a Googley user experience


2. Every millisecond counts.
   
3. Simplicity is powerful.


4. Engage beginners and attract experts.


5. Dare to innovate.
   
6. Design for the world.


7. Plan for today's and tomorrow's business.


8. Delight the eye without distracting the mind.


9. Be worthy of people's trust.


10. Add a human touch.

Google doesn't know everything, and no design is perfect. Google products ask for feedback, and Google acts on that feedback. When practicing these design principles, the Google User Experience team seeks the best possible balance in the time available for each product. Then the cycle of iteration, innovation, and improvement continues.