GOOD DESIGN in 'Ten commandments’.

Back in the early 1980s, Dieter Rams was becoming increasingly concerned by the state of the world around him – “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?
As good design cannot be measured in a finite way he set about expressing the ten most important criteria for what he considered was good design. Subsequently they have become known as the ‘Ten commandments’.
Here they are.

• Good Design is innovative
• Good design makes a product useful
• Good design is aesthetic
• Good Design helps a product tobe understood
• Good design is unobtrusive
• Good design is honest
• Good design is durable
• Good design is thorough to the last detail
• Good design is concerned with the environment
• Good design is a little design is possible

For more details check : http://www.vitsoe.com/en/gb/about/gooddesign
Vitsœ’s designer Dieter Rams. Photograph by Abisag Tüllmann