Comparing UXD Business Models

This manifest need for UX leaders to learn—and share—best practices was the rationale for the authors, Jim Nieters and Garett Dworman, to write and present a CHI 2007 Experience Report on the organizational structure that Jim Nieters created for his UX group at Cisco

[1]. It also motivated us to follow up that presentation with a CHI 2007 Management Special Interest Group (SIG), “Comparing UXD Business Models,” in which participants compared different models of UX organizational design

[2]. Our intent was to share experiences and systematically explore them in the hope that this information will aid companies in structuring their internal UX functions. To this end, we generated SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses of four UX business models.

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