A Larger Than Life Experience (Toyota Vision)

Toyota Vision Wall at 2011 Detroit Auto Show from PUSH Offices on Vimeo.

Detroit Autoshow 2011, Toyota wanted to tell the story of the all-new Toyota Prius in an engaging way that could extend beyond the show floor. In response, Project: WorldWide’s GPJ and Juxt Interactive developed “Toyota Vision” - a large-scale multi-touch screen installation with remarkable content.

The interactive experience consisted of three side-by-side, 82” multi-touch LCD screens, showing the life span of the product experience from the factory, to the showroom, to the street. When visitors touched the screen, a graphic hand interface appeared, indicating options of exploration - visitors could learn about the creation of Toyota products, read product details and hear from owners. Lovely idea and it created great customer experience...
More on Juxt Interactive website...