Logo is one of the important element in the webpage which gives an impact. Yes, google branding with emotional design techniques made google much emotionally attached with users. Users love this because its clean and very simple. They always feel fresh and they know that they will get what they want. I saw many people type www.google.com for even checking weather the internet is working or not! Hmm...People love google because of usability / simplicity and performance.
Perhaps the people who praise Google a lot (myself being one of them) are simply using the search engine to do just that—search. When landing on the Yahoo! page, the numerous options are distracting, almost to the point that I forget why I came there in the frist place.
Am I a “good user”, and my mother a “bad user”? No, just different kinds of user. Google works well for me, and not well for my mother. Should Google disappear? I hope not (even though I don’t own Google stock).
“clicks vs. clutter”, i.e. you can have a clean homepage that minimizes clutter, but you might have to clickthrough several levels to get the content you want; or you can have a busy page where all the links are visible out front, but then the information gets obscured by all the clutter. In Google’s case, I think they chose the simple interface because that’s what appealed to Web searchers who were getting sick of all the search portals that (when Google went live) were loading up their homepages with ads, irrelevant content and all kinds of junk. Still, people who make generalizations about Google’s UI being superior because it’s “spare, clean, elegant” forget that this kind of UI design, which is fine for search engines (some search engines), does not necessarily work for other site categories.
Google’s popularity is undoubtly due, to a great extent, to its simplicity of use for searching the web : its interface is cognitivly restful, and we “web addicts” often need some rest !
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