Designer behind the Obama Logo

Thought I would follow up my two previous posts about Barack Obama's campaign logo by highlighting an interview that Steven Heller of the NY Times had with the designer of the logo, Sol Sender. Turns out, Mr Sender never even met with the actual decision makers during the initial presentation of the logo concepts, that was handled by the design firm that hired him, Mode, a motion design studio in Chicago.

The interview is very informative and interesting, especially where Sol Sender explains the thought process that went into creating the logo:
"When we received the assignment, we immediately read both of Senator Obama’s books. We were struck by the ideas of hope, change and a new perspective on red and blue (not red and blue states, but one country). There was also a strong sense, from the start, that his campaign represented something entirely new in American politics — “a new day,” so to speak."
Read the entire interview here.