Jobs - We Salute You...

Steve Job - you are real innovator, a great designer and creator, we feel connected to someone who is also a designer and visionary.You have given new path & many products which made revolution and made people life simpler. You are the one who made people aware of design & its importance how "smart" a product can be. I am avid MAC user and started my career on MAC for learning Photoshop in the year 1998. I have been toggling between Apple  / Windows at work but i love MAC to work with. Apple is something close to my heart and love & feel proud to use all apple gadgets.

You have been struggling with virus called cancer and finally we lost you. You are our true inspiration and role model. Love to  follow your path and keep you quotes in mind always. I love this quote "Stay Hungry... Stay Foolish" and this mean lot to us... You may be gone but you have left such a great legacy. You visualize mixture of art & science to make computing simpler and your design sense created a bond between the people. 

Jobs- You are still in our memory and you are there in our inspiration always. Thanks for everything...You will be our inspiration & memories... WE SALUTE YOU

Making Winning Online Portfolios..my talk at "Freelance Fair Conference" 2011

I was a speaker at "Freelance Fair Conference 2011". My topic of my talk was on "Building Winning Online Portfolios" for designers, writers, bloggers and other freelance professionals. This was held on 7th august 2011 @ Hyderabad.

Freelance fair Conference - 2011

There were many serious freelance professionals attended this event which was organized by "Lectures for Good" organization. My goal for this talk is to showcase the importance of portfolios and make sure every freelancer should have a striking online portfolios. Overall, it was good and happy to see people noting down the notes.

Many people requested my presentation deck and hence i am uploading here so that any one can see it.

Making Winning Online Portfolios

View more presentations from Ranjeet Kumar Tayi

Google's seamless advertising User Experience Strategy makes big bucks!

In most cases advertising is a killer USER EXPERIENCE in the web context many time. It is very difficult to craft experiences between the context with revenue generating advertisements. In general, most users really hate advertisement as it deviates the context. Google is one example who has mapped seamless user experiences with context sensitive advertising strategy with tiny advertisements (PAY FOR CLICK MODEL). Do you know one thing, Google 97% revenue is from Advertising.

Google is now making $3 billion a month in advertising, the majority of which comes from little text ads next to search results. That's wonderful right? Guess who is spending this huge bucks?

The answer, according to Larry Kim — the founder of a company that sells software to analyze text ad campaigns — is in industries where a customer is worth a lot of money over the long-term.

Wordstream, kim's company analyzed search terms that advertisers pay and grouped 10,000 by industry, using its own software. They have multiplied Cost Per Click - what advertisers pay to Google for some one click on the Google Ads - Times the number of times people click on that word.  Look at the beautiful info graphic of the top 20 industry which explains Google stats visually.
 (Image - Workstream)

The Future of User Interface & Design Technologies

The future if user interfaces - The way we interact with technologies have evolved a lot over the years. Right from the punch cards, typewriters, prints, to monitors, mouses, keyboard, buttons to all the way to the new track pads, voice recognition, multi touch, hand held, gestures and interfaces designed to make it more easier.

Lot of interaction patterns has been changed from "Smaller Vs Bigger"; "Cursor Vs Non Cursor" ; "Less Text Vs More Images"; "More Design Vs Less Design"; "Single Cursor Vs Multi Cursors"; "Vertical Scroll Vs Horizontal Scroll"; "Fixed Layout Vs Scalable Layout"; "Audio Vs Video"; "Remote Vs Gesture" & so on...

Future of user interface design

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THE FUTURE OF INTERFACES still evolving & this gives more opportunity for us (UX'ers) to create great experiences.... I have created a presentation which has various types of user interfaces which gives you a flavor of future current / future trends of user interfaces.

I have uploaded this presentation in SlideShare and immediately got a email from SlideShare that this presentation "The future of Interface & Design Technologies" has showcased in SlideShare main Design section as a awesome master piece by SlideShare editorial team. Again after couple of hours got a email from Slide share that this presentation is hot in facebook and they have moved it to Slide Share Home page. This made me more happier, so called customer experience & satisfaction :)

Hurraiah! Ignite Hyderabad a great success!

Successful organized & managed IGNITE HYDERABAD event Vol on 17th April 2011. What is IGNITE BTW?

Ignite is a global event spread across 100 cities worldwide, organized  by volunteers, where participants are given five minutes to speak  about their ideas and personal or professional passions, accompanied  by 20 slides. Each slide is displayed for 15 seconds, and slides are automatically advanced. The presentations are meant to "ignite" the  audience on a subject, i.e. to generate awareness and to stimulate  thought and action on the subjects presented. The presentations are in  the realm of being inspirational, creative, progressive, transformational, out of the box, etc.

Ignite is independently organized on the local level. Ignite is almost  always free to attend, and is supported financially by sponsorship. Ignite is not elitist in nature and provides platform to anyone who is doing work out of the routine and has ideas to share. http://igniteshow.com. Ignite Hyderabad was held at Lamakaan (creative cultural space) on 17th April 2011. There were 10 amazing inspiring speakers who has ignited Hyderabad. 

Speakers Profile

Each Ignite event has 10 speakers to speak for 5 minutes each. The speaker profile for the inaugural meeting are:

1. Sugandh Rakha, Tech Lead, Amazon, on the topic,  “ I am a person with Stammering”
2. George S. Chandy, mathematician and logician and inventor of One Page Management System (OPMS)
3. Vivek Sign, IIM grad, Presentation Evangelist,on the topic, "Finding the mojo in your powerpoint"
4. AVS Prasad, a homeopathic doctor and a humorous public speaker on the topic, "Public Speaking for Fun"
5. Giridhar Rao, a linguist human rights activist on “Why the World Needs Esperanto?”
6. Jack Jigg ,India's #1 Rock DJ, on topic, “STEP INTO THE MIRROR”
7. Vinay Verma, theatre activist, who also worked with major movies and TV on topic, “ Stage is a World”
8. Ramakrishna Nagasamy, Product Manager, Sum Total System, a Pranik Healer on topic, “How can you heal the world?”.
9. Deepak Mittal, MD of La Belle and founder of youth party Jago party, champion of RTI Act, on the topic, "Politics will always be dirty!"
10. Vijay Ram Kumar, a sweet seller cum environmentalist on topic “Why I do what I do?”

It was a amazing event with live tweets project on the screen, amazing variety of presentations, interaction, networking and what not. We got great response and more than 300 people has joined for this event and will be continuing to organize more events in coming days. I am proud to associate with a great Ignite Hyderabad team and played a key role as a co-curator. It was really a great fun designing all the logos, posters, planning the event, branding, managing social media, inviting speakers, co-ordinating with other team members, brainstorming, etc,

 For more details check face book: www.fb.com/ignitehyd. 

Help Japan... Let us be more Human

A massive magnitude earthquake hit Japan on March 11 causing havoc with blackouts, fire, tsunami and Nuclear Meltdown. Designed some posters to motivate people to donate, help, spread a word, and putting effort to raise funds / donate for Japan and giving moral support.

In times of difficulty, our humanity must compel us to help one another. The Japanese are our brothers and sisters and they need our help in whatever manner we can we must/should gather our resources and offer to them who are in dire need at this time. LET US BE MORE HUMAN... and feel this tragedy***SAVE JAPAN  ***HELP JAPAN

To make donations, here are some links.
Japanese Red cross Society  | Unicef  | Save Children 
American Red Cross  | Doctors Without Boarders 

Storytelling for User Experience...Crafting stories for better design

We all tell stories. It's one of the most natural ways to share information, as old as the human race. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. 

Whitney Quesenbery and Kevin Brooks have written a book on “Storytelling for User Experience … Crafting stories for better design” This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice. 

I had personally met Whitney Quesenbery and Kevin Brooks at Germany and had a good discussion on this. They have give me a good perspective & how imporant creating peronsas with story telling.  Unfortunately, I was staying in the same hotel where Whitney was staying and got some free time in the mornings to discuss & learn more on Story telling User Experience. I personally thank Whitney Quesenbery and Kevin Brooks for sharing knowledge and guiding me. I have taken some notes and made a graphic to share you folks!

Story telling help to share research and design insights in a compelling and effective way. Struggle to communicate the meaning of a large body of data in a way that everyone just "gets" and want to explore a new, innovative idea, and imagine its future.  Storytelling starts with listening. In formal and informal user research, make time for people to tell you their story. You might be surprised at how many great stories (or story fragments) you'll collect if you let them. Just say "Tell me about that" when you hear the start of a juicy story.

Put some stories together and you might have the spark of a design idea. Maybe you call them user stories, or scenarios, but they are all ways of thinking through not just what will happen, but how the characters (users) will react to the experience. And finally, what's a usability test task, except a story for the participant to finish. Make it dramatic or matter-of-fact, but tell a story that launches them into a situation they want to solve or an experience they want to explore.

Get your own copy of Whitney Quesenbery and Kevin Brooks book on “Storytelling for User Experience … Crafting stories for better design” and know more insights, this book is worth investing.