Met Seth Godin @ ISB - Hyderabad

Met Seth @ISB on 7th June 2010

"Seth Godin"...is a famous American entrepreneur, author and public speaker. Seth Godin has written twelve books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. American Way Magazine calls him, "America's Greatest Marketer," and his blog is perhaps the most popular in the world written by a single individual. Click here for Seth's full profile

I came to know by my colleagues that "Seth Godin" is coming to India and that toooo "Apna Hyderabad". Looking at his fan followers and his popularity, we thought we should have our presence and attend his talk @ISB. Me and my buddy colleagues Sampath, Manu, Kalyan, Sudhir attended Seth's talk as a special guests by paying a fee of $50 each. There were also some free seats but we did not pitch for them.

I just want to attend as i love to listen to the people who thinks different and motivates people in multi dimensionally. Before his talk, i met him personally, introduced myself and we discussed about the user experience profession in the software industry Vs Advertising.

After a while...the ISB auditorium got filled totally and he started his talk with a lovely presentation. His talk was more generic and not on any specific theme. He is a great passionate communicator and presenter. He used lot of contextual pictures & examples. I was expecting at least 3 hrs of his talk but surprisingly ended up not more than ~2 hour including some question & answers.

Some of the interesting snippets in his talk...!!!!


~ Think about "MORE" ...Make More, Sell More, Target More.....& on..!
~ Too many choices in this world! Media Every Where....
~ Branding... Every thing branded!
~ Ideas...! that spread "WIN"
~Make Connection (Advertisers  connecting multiple customers) & (Marketer connecting customer and customer connects other customers")
~ Marketing management is "Now TRIBAL management"
~ ? GENIUS!  - Care about something you do!!!!
~ ART - Art is act of HUMAN - Any can do make a painting but not an ART!
   (Unless new art comes up, no one will be bothered!!!)
~ INTERNET - You are every where in this world and you own the means of PRODUCTION!
~ COMPETENCY is no longer a Scare COMMODITY... its not interchangeable.
~ VALUE - Create & Invest, Connect, Sell, Produce, Lifting Weights......& on!
~ I'm Good at SCHOOL.....but WHO CARES? and said with a husky smile ...we are not doing school ..:)
~ Measure by Hours of EFFORT Vs PAY - Following Instructions Vs Insights
~ Make Decessions!
~ GIFTS are Not FAVORS
~ $$$$ DAYS Work .....DONT PAY!!!!
~ Replace FEAR - with unknown CURIOSITY 
~ LABOR means DIFFICULT!!!
~ Common things that Steve Jobs & Bill Gates does......"BOTH SHIPS"
~ The art is to figure out  "Who do you want to FOLLOW"
~ Survival is "SUCCESS"

There were some Q&A sessions and some one asked about failures where Seth replied that he has more failures than success. Finally ended up with HIGH TEA @ the lobby. It was nice meeting couple of my SumTotal X-Colleagues "Harshika & Sameer Mehta" who are studying currently at ISB. I have captured some sketch notes of Seth's talk and drawn Seth's rough outline cartoon and had his Autograph below that. Do you know what did he write above his autograph..... "GO SHIP" :)

I felt spending 50$ each was not worth for me at-least for this talk. I see most of the content was recycled across in Seth's blog and other mediums. Finally ended up the day with some take aways from Seth's talk about Making a difference, Creating a Value Add and being Different...& Importantly CONNECTING!!!!! As-usual felt good to have my presence for a Great Talk of Seth @ ISB !!! :)