Design philosophy

Something Interesting...!

Eyetracking: Is It Worth It?

"It is easy to get excited about eyetracking. Seeing where people look while using your Web site, Web application, or software product sounds like an opportunity to get amazing insights into their user experience. But eyetracking is expensive and requires extra effort and specialized knowledge. The heat maps and other visualizations certainly look impressive, but what can you really learn from them? After using eyetracking for the first time, many find that it is not easy to know how to analyze the visualizations and make conclusions from them. Does eyetracking really provide any additional insights you would not have discovered anyway through traditional usability testing? Does the value of eyetracking outweigh its limitations? This article will discuss and answer these questions." (Jim Ross - UXmatters) ...more

Wishing you all Happy Diwali

Diwali or Dīpāvali (Sanskrit: a row of lamps), the most colourful Indian festival, is celebrated on the Kartika Amavasya or New Moon, which falls during October/November. This year it is on the 17th October, 2009.

Diwali as we call it today comes from the Sanskrit word Deepavali meaning garland of lights. There are many legends and important events associated with this highly auspicious day. Hence it is said that any Pooja, mantra japa or stotra recital on this day gives 100 times more benefits. Actually it is a 5 day festival with each day having its own legend, customes and rituals.

Wishing you all a Happy and Safe Diwali .. I will be posting some pics and details how i have celebrated this year..